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Marketers, Here's the Message to Deliver to Your CEOs
Jan Rezab explains why CEOs shouldn't ignore the marketing potential of social media and offers tips on how to incorporate social into companies' digital strategy.
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How Facebook Is Redefining the Online Publishing Space
Jan Rezab discusses Facebook's growing publishing capabilities and explains how they can be used by media.
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How Brands Are Using Instagram vs. Facebook Ads
Jan Rezab discusses the distribution of Facebook and Instagram ads and encourages marketers to experiment with different ad objectives to find what works for their brand.
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Marketers, Start Tagging Your Content!
Jan Rezab explains how content tagging can help marketers better understand and report on their social media performance.
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How to Run an Influencer Campaign Right
Jan Rezab explains why companies should tap into the potential of influencer marketing and illustrates his point with an example of a particularly successful influencer campaign.
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How to Tap into Sponsored Content on Facebook
Jan Rezab explains how Facebook sponsored posts work and advises marketers on the best way to leverage sponsored content on the platform.
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How to Make Your Video Go Viral?
Here's what Jan Rezab thinks you should do if you want to make a viral video today.
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Should Brands Join the Halloween Conversation?
Jan Rezab discusses things marketers should consider before joining the Halloween or any other holiday conversation on social media.
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Halloween Campaigns: Who Did It Best?
Jan Rezab reviews the best Halloween campaigns on social media and explains what marketers can learn from the top-performing Halloween content.
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How to Get More Likes on Instagram?
Jan Rezab advises companies on how to get more likes on Instagram - both for their page and their content.
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How to Handle a Social Media Crisis?
Jan Rezab explains how marketers can best deal with any crisis that comes their way on social media.
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How Companies Are Using Bots
Jan Rezab discusses the most common use cases for bots across companies, and explains how bots' capabilities could be expanded in 2018.
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Marketers, Don't Get Confused by Instagram's High Engagement!
Jan Rezab explains why it's dangerous for marketers to over-rely on Instagram's high engagement and outlines the right way to measure the success of Instagram and Facebook campaigns.
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What Does the Growth of Facebook Advertising Mean for Marketers?
Jan Rezab discusses the increasing cost of advertising on Facebook and explains how marketers should respond to this trend.
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Marketers, Don't Stress Over News Feed Changes!
Jan Rezab explains how marketers can best respond to the tweaks in Facebook and Instagram's News Feed algorithms.
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Marketers, Publish More Facebook Live Videos!
Jan Rezab discusses the adoption rate of Facebook Live video across brands and media companies, and explains how marketers can make the most of the format.
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Should Your Brand Invest in Facebook Groups?
Jan Rezab discusses the potential of Facebook Groups and explains how marketers can profit from building their own communities on Facebook.
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Today's Social Media Managers Are Tomorrow's CMOs
Jan Rezab explains why today's social media managers can become knowledgeable CMOs in the future.
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What You Should Do When the News Feed Changes
Jan Rezab explains how marketers can best measure their Facebook performance in the context of the recent News Feed algorithm change.
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Why Marketers Should Tap Into Influencer Marketing Now
Jan Rezab discusses why influencers should be an integral part of brands' social media marketing strategy, and explains how to get influencer marketing right.
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